Monday, January 2, 2012

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Review



Authored by a well-known figure in the field.
  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.


Sunday, January 1, 2012

The Complete Wreck (A Series of Unfortunate Events, Books 1-13)

The Complete Wreck (A Series of Unfortunate Events, Books 1-13) Review



Some boxes should never be opened.

For the first time, the complete A Series of Unfortunate Events – including the highly feared #13: The End – is available in one awful package!

We can't keep you from succumbing to this international bestselling phenomenon, but we can hide all thirteen books in a huge, elaborately illustrated, shrink–wrapped box, perfect for filling an empty shelf or deep hole.

From The Bad Beginning to The End, this box set, adorned with Brett Helquist art from front to back, is the only choice for people who simply cannot get enough of a bad thing!

Ages 10+


Saturday, December 31, 2011

A New Deal for New York

A New Deal for New York Review



Written with the same verve and gusto that helped win the 1999 Pulitzer Prize in History for his and Edwin G. Burrows's "Gotham: A History of New York City to 1898", "A New Deal for New York" is a stirring call-to-arms from the distinguished historian Mike Wallace. In the wake of the September 11 attacks, Wallace argues that we not just rebuild and memorialize the Trade Center site, but rethink and plan more broadly for the entire city's future. He tells the fascinating and largely unknown history of the financial center, revealing a wide variety of myths and obfuscations about the city's growth and success in recent years. He speaks candidly and convincingly about various options for rebuilding downtown, and he summarizes a wide variety of ambitious but viable projects to improve all of New York by launching what he calls the new New Deal – a multi-pronged plan that, mindful of both the grand successes and dismal disappointments of the original New Deal, would feature such longed-for improvements as a revitalized port, improved mass transit, and more affordable housing. In short, he argues, September 11 has provided us an opening, as a city, to make our own course corrections on the river of history – if we have the desire and can summon the will. It won't be the end of an era unless we decide to make it one. Happily, there are substantial grounds for believing that, under the press of hard blows and hard times, our audacious metropolis will again lead the nation in recalling our history, reimagining our future, and seizing hold of our collective destiny.


Friday, December 30, 2011

The New Deal and the Last Hurrah: Pittsburgh Machine Politics

The New Deal and the Last Hurrah: Pittsburgh Machine Politics Review



In studying the effect of New Deal on urban political machines, Bruce M. Stave challenges the traditional view of declining bossism in America from the 1930s through the 1950s. Using Pittsburgh as his case study, he demonstrates how political power was transferred from a once-invincible Republican machine to the Democratic Party led by David L. Lawrence. Stave traces the consolidation of patronage control and grassroots voting support with a special emphasis on the interplay between politics and federal work relief during the depression decade.


Wednesday, December 28, 2011

Event Management

Event Management Review



Event Management is packed full of ¿true to life¿ examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation. Topics include: Size and types of events; Event teams; Concept and design; Feasibility; Legal compliance; Event marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the event site; Developing the theme; Conducting rehearsals; Managing the environment; Staffing; Leadership; Operations and logistics; Safety and security; Crowd management and evacuation; Monitoring, control and evaluation; and Careers in a changing environment. For anyone entering the rapidly growing field of event management or a reference for professionals such as Event Manager, Meeting Planner, Corporate Meeting Planner, Conference Organizer, Venue Manager, Tourism Event Coordinator, Sports Competition Manager, Sponsorship Manager, Event Designer, Convention Planner, Association Manager, Professional Fundraisers, and Executive Directors for Non-Profit Organizations.


Sunday, December 25, 2011

Going world-class? The real deal on some of the planet's major events; The real deal on some of the planet's major events.(Travel): An article from: Winnipeg Free Press

Going world-class? The real deal on some of the planet's major events; The real deal on some of the planet's major events.(Travel): An article from: Winnipeg Free Press Review



This digital document is an article from Winnipeg Free Press, published by Thomson Gale on November 17, 2007. The length of the article is 854 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Going world-class? The real deal on some of the planet's major events; The real deal on some of the planet's major events.(Travel)
Author: Gale Reference Team
Publication:Winnipeg Free Press (Magazine/Journal)
Date: November 17, 2007
Publisher: Thomson Gale
Page: e9

Distributed by Thomson Gale


Friday, December 23, 2011

Rich Dad's Advisors: The Advanced Guide to Real Estate Investing: How to Identify the Hottest Markets and Secure the Best Deals

Rich Dad's Advisors: The Advanced Guide to Real Estate Investing: How to Identify the Hottest Markets and Secure the Best Deals Review



If you're interested in real estate investing, you may have noticed notice the lack of coverage it gets in mainstream financial media, while stocks, bonds, and mutual funds are consistently touted as the safest and most profitable ways to invest. According to real estate guru Ken McElroy, that's because financial publications, tv and radio programs make the bulk of their money from advertising paid for by the very companies who provide such mainstream financial services. On the other hand, real estate investment is something you can do on your own--without a large amount of money up front! Picking up where left off in the bestselling The ABC's of Real Estate Investing, McElroy reveals the next essential lessons and information that no serious investor can afford to miss. Building on the foundation of real estate investment 101, McElroy tells readers:



  • How to think--and operate--like a real estate mogul
  • "The Top Ten Real Estate Markets to Watch"
  • How to identify and close expert deals
  • Why multifamily housing is the best real estate investment out there
  • How to surround yourself with a team that will help maximize your money
  • How to avoid paying thousands in taxes by structuring property sales wisely
  • Important projections about the future of real estate investment

  • And more.