Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Review

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
• Individual chapters address the differences involved in marketing different types of events.
• Examines future trends and key issues such as how to reach new event attendees.
• Includes appendices with sample forms, contracts, and more.

Communication for Nurses: How to Prevent Harmful Events and Promote Patient Safety

Communication for Nurses: How to Prevent Harmful Events and Promote Patient Safety Review

This exceptional book for nurses and nursing students guides the development of the comprehensive, professional communication skills to prevent errors that result in patient injuries and death. With a patient-safety focus, thorough coverage of communication and extensive, interactive ancillaries, it demonstrates how communication is tied to desired clinical outcomes.